Social media is a constant in modern society, but are we using it effectively?
Within the WEA, Facebook, Twitter, WordPress blogs and other social media platforms are being used to promote, inform, educate and engage. The WEA is connecting with existing and prospective students, colleagues, partners and influential policy makers. The Yorkshire and Humber Region is a part of this, making notable strides to extend its digital reach.
Today in Leeds staff and tutors are gathering to develop social media action plans relevant and appropriate to their work and the WEA. The session will explore different social media platforms, marketing objectives, target audiences, proactive steps to achieving marketing goals and give participants chance to develop their own social media action plan. The action plan is an opportunity to think about the most appropriate social media platforms and the actions necessary to achieve those goals.
If you are attending the session please add your thoughts and comments.
We would also love to hear from others on their views of social media and their own social media action plans.